Category: Co-opting Fat Acceptance

• Ripping off the Yay! Scale

  Co-opting Fat Acceptance, Dieting/WLS, fat acceptance

  8 comments on Ripping off the Yay! Scale

  For years, Marilyn Wann has created and sold Yay! scales, used them in anti-diet activism, and written about them online and in her book FAT!SO? : Because You Don’t Have to Apologize for Your Size. Others have mentioned Yay! Scales in books as well, including Health At Every Size. Now Kellogg’s is using a very similar scale to sell their “Special K Challenge”. According to The New…