In this case, The New York Times. Some highlights:
- Both Oprah Winfrey and Rachel Ray have posted disclaimers on their websites that they do not endorse any açaí product.
- No studies have shown specific health benefits to eating açaí berries or products.
- No studies have shown açaí helps in weight loss.
- The Better Business Bureau has warned consumers “to be wary of online ads relying on celebrity endorsements of açaí-related weight loss products.”
I’m not sure why açaí reminds me of Ayds “appetite suppressant candy” from the 70s and 80s, but it does. This commercial is from the 80s: